Porter Airlines Inc.  Logo

Senior Communications Coordinator

Company Description

Porter Airlines has revolutionized short-haul flying with a warm and effortless approach to hospitality, restoring glamour and refinement to air travel. Porter is an Official 4 Star Airline® in the World Airline Star Rating®.

The airline currently offers flights to Toronto, Ottawa, Montreal, Quebec City, Fredericton, Saint John, Moncton, Halifax, St. John’s, Stephenville, N.L,  Thunder Bay, Sault Ste. Marie, Sudbury, Timmins, Windsor, New York (Newark), Chicago (Midway), Boston and Washington (Dulles), and has seasonal flights to Mt. Tremblant, Que., Muskoka, Ont., and Myrtle Beach, S.C.

Job Details


Reporting to the Director, Communications and Public Affairs, this position supports Porter’s internal and external communications responsibilities, such as team engagement, media relations, crisis/issues management, special events and other projects. This includes management of social media strategies and content, while supporting digital customer relations.


Communications – 60% of duties

  • Supports overall communications efforts by providing independent advice and critical thinking
  • Assists in developing internal and external communication materials, and supporting events/activations
  • Writes materials for internal and external audiences, including news releases, key messages, intranet, blogs, reports and emails
  • Supports communications initiatives for all Porter departments and operational bases
  • Contributes to team engagement initiatives to advance people and business strategies, including Executive Communications, People & Culture projects, Diversity & Inclusion, and Rewards & Recognition
  • Provides media relations support by facilitating timely responses and delivering Porter’s messages to create a better understanding of the organization
  • Maintains a current media list and produces media coverage summaries
  • Facilitates media familiarization (FAM) trips
  • Works with other team members to identify and resolve crises and issues
  • Takes a lead role in defining, managing and reporting on corporate social responsibility issues
  • Part of the company's Emergency Response team, including the administration of materials for the department in conjunction with the Director, Communications and Public Affairs, and the Safety department
Social Media – 40% of duties


  • Develops social media strategy and produces organic content to engage and build Porter’s established online community
  • Maintains a robust editorial calendar and stays up-to-date on the latest social media practices
  • Analyzes effectiveness of content through standardized reporting
  • Works closely with the Customer Relations team to support their lead role in online customer support. This requires message development, issues management, and monitoring and responding to posts using social media management software
  • Produces multimedia content, including video, for various channels
  • Identifies opportunities to enhance social media interaction with customers, partners and/or the general public
  • Consult with the Marketing department regarding paid social media content creation and promotion of the re:view blog in Porter’s social channels. Further support the blog through writing, editing, contributor liaison, story development, administration and travel coordination, as required



  • Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others
  • Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus
  • Teamwork: Working collaboratively with others to achieve organizational goals
  • Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers)
  • Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise
  • Results Focus: Focusing efforts on achieving high-quality results consistent with the organization’s standards



  • Post-Secondary Degree/Diploma – Journalism, Communications, Public Relations or related discipline
  • 2 to 3 years of experience working for a brand/agency in Communications
  • Exceptional writing and editing skills; ability to adapt style to a variety of audiences
  • Possesses multimedia content development skills for social media and internal communications
  • Understands SEO, content categorization and structure, content development, distribution and measurement
  • Experience developing and managing editorial calendars and projects
  • An intuition for engaging content and an understanding of the Porter brand voice
  • Experience with WordPress
  • Capable of using graphics/video editing software, such as Adobe Photoshop, Adobe Premiere Pro
  • An understanding of the media and influencer communities
  • Event management and organizational skills, liaising with suppliers, and ability to multi-task and prioritize
  • Exceptional interpersonal and relationship-building skills
  • Ability to work on-call and monitor issues outside of typical business hours
  • Bilingualism (English/French) is an asset
  • Must pass security screening and qualify for secure airport access



  • Billy Bishop Toronto City Airport (YTZ)


  • December 15, 2020
  • 93-57-47


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