Porter Airlines has revolutionized short-haul flying with a warm and effortless approach to hospitality, restoring glamour and refinement to air travel. Porter is an Official 4 Star Airline® in the World Airline Star Rating®.
The airline currently offers flights to Toronto, Ottawa, Montreal, Quebec City, Fredericton, Saint John, Moncton, Halifax, St. John’s, Stephenville, N.L, Thunder Bay, Sault Ste. Marie, Sudbury, Timmins, Windsor, New York (Newark), Chicago (Midway), Boston and Washington (Dulles), and has seasonal flights to Mt. Tremblant, Que., Muskoka, Ont., and Myrtle Beach, S.C.
Job Details
FUNCTION:
Reporting to the Director, Communications and Public Affairs, this position supports Porter’s internal and external communications responsibilities, such as team engagement, media relations, crisis/issues management, special events and other projects. This includes management of social media strategies and content, while supporting digital customer relations.
DUTIES AND RESPONSIBILITIES:
Communications – 60% of duties
Supports overall communications efforts by providing independent advice and critical thinking
Assists in developing internal and external communication materials, and supporting events/activations
Writes materials for internal and external audiences, including news releases, key messages, intranet, blogs, reports and emails
Supports communications initiatives for all Porter departments and operational bases
Contributes to team engagement initiatives to advance people and business strategies, including Executive Communications, People & Culture projects, Diversity & Inclusion, and Rewards & Recognition
Provides media relations support by facilitating timely responses and delivering Porter’s messages to create a better understanding of the organization
Maintains a current media list and produces media coverage summaries
Facilitates media familiarization (FAM) trips
Works with other team members to identify and resolve crises and issues
Takes a lead role in defining, managing and reporting on corporate social responsibility issues
Part of the company's Emergency Response team, including the administration of materials for the department in conjunction with the Director, Communications and Public Affairs, and the Safety department
Social Media – 40% of duties
Develops social media strategy and produces organic content to engage and build Porter’s established online community
Maintains a robust editorial calendar and stays up-to-date on the latest social media practices
Analyzes effectiveness of content through standardized reporting
Works closely with the Customer Relations team to support their lead role in online customer support. This requires message development, issues management, and monitoring and responding to posts using social media management software
Produces multimedia content, including video, for various channels
Identifies opportunities to enhance social media interaction with customers, partners and/or the general public
Consult with the Marketing department regarding paid social media content creation and promotion of the re:view blog in Porter’s social channels. Further support the blog through writing, editing, contributor liaison, story development, administration and travel coordination, as required
BEHAVIOURAL COMPETENCIES:
Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others
Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus
Teamwork: Working collaboratively with others to achieve organizational goals
Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers)
Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise
Results Focus: Focusing efforts on achieving high-quality results consistent with the organization’s standards
QUALIFICATIONS:
Post-Secondary Degree/Diploma – Journalism, Communications, Public Relations or related discipline
2 to 3 years of experience working for a brand/agency in Communications
Exceptional writing and editing skills; ability to adapt style to a variety of audiences
Possesses multimedia content development skills for social media and internal communications
Understands SEO, content categorization and structure, content development, distribution and measurement
Experience developing and managing editorial calendars and projects
An intuition for engaging content and an understanding of the Porter brand voice
Experience with WordPress
Capable of using graphics/video editing software, such as Adobe Photoshop, Adobe Premiere Pro
An understanding of the media and influencer communities
Event management and organizational skills, liaising with suppliers, and ability to multi-task and prioritize
Exceptional interpersonal and relationship-building skills
Ability to work on-call and monitor issues outside of typical business hours
Bilingualism (English/French) is an asset
Must pass security screening and qualify for secure airport access
LOCATION:
Billy Bishop Toronto City Airport (YTZ)
December 15, 2020
93-57-47
Instructions
We are sorry, but this opportunity is no longer available.