Manager, Marketing and Partnerships

As the Manager, Marketing and Partnerships you will be part of a full internal marketing agency and an integral member of a high performing team. The role is half focused on marketing Porter, with emphasis on performance marketing in existing markets and brand awareness in new markets. The role is also responsible for developing and managing cooperative advertising partnerships with tourism organizations and travel-related companies and for developing a new sponsorship program. The role must manage multiple priorities while navigating a complex, multi-stakeholder environment to deliver against objectives. The successful candidate will have strong organizational & interpersonal skills, as well as creative thinking and analytical evaluation abilities. 

DUTIES AND RESPONSIBILITIES:

• Inspire, develop, and coach a small team of passionate marketers and foster a great team culture

• Partner with internal and external stakeholders to develop strategies to meet both Porter’s and our partners’ business objectives.

• Conceptualize, plan, and manage the development/execution of complex, multi-faceted marketing programs that successfully drive brand awareness, customer engagement and bookings.

• Leverage databases to gain insights into consumer purchase behaviour to help develop targeted, personalized marketing plans.

• Collaborate on messaging and channel selection for loyalty member acquisition, packaged vacation product and agency sales lines of work.

• Analyze markets and customer segments to identify opportunities and inform strategies.

• Collaborate with our in-house creative team to create on-brand, impactful marketing assets.

• Oversee the project management function for on-time, high quality, execution of initiatives.

• Provide reporting and analysis of marketing programs to determine the business performance effectiveness and leverage findings to optimize future marketing efforts.

• Develop a new sponsorship program strategy and manage delivery against goals.

• Develop and manage relationships with tourism organizations, sponsorship partners and third party corporate entities.

• Facilitate partner negotiations to close or renew agreements, looking for opportunities to provide significant value to both parties, with long term relationship development as the goal.

• Ensure all partnerships and sponsorships (existing & new) are in line with business objectives and brand strategy/priority through on-going evaluation and assessment

• Develop partnerships and sponsorships ROI and ROE measurement to understand impact on brand and business, evaluate different drivers for return and recommend optimization actions

• Develop specific KPIs and scorecard for each partnership, track result post event/campaign execution and provide reporting to partners

• Manage approvals for all contracts, including reviews by our in-house Legal department

• Ensure contract compliance by tracking and managing all contractual assets agreed to by Porter and by the partner

• Manage partnerships and sponsorships budgets and ensure that partnership payments are on-time and accurate

• Source and share periodic industry research, trends and opportunities in the area of sponsorship

• Actively participates in Porter’s Safety Management System (SMS) including, reporting hazards and incidents encountered in daily operations; understand, comply and promote the Company Safety Policy.

BEHAVIOURAL COMPETENCIES:

• Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others

• Teamwork: Working collaboratively with others to achieve organizational goals

• Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers)

• Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise

• Results Focus: Focusing efforts on achieving high quality results consistent with the organization’s standards

• Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus

• Exemplifying Integrity: Treating others fairly, honestly, and respectfully, furthering the integrity of the organization and its relationships of trust with team members and the broader community

• Inspiring Others: Energizing and inspiring others to strive for excellence and commit to common goals and purposes, creating a sense of self-efficacy, resilience, and persistence in followers

• People Leadership: Assuming a leadership role in helping others achieve excellent results

• Leading Change: Recognizing the need for change, being open to new ideas and methods, and championing transformational change within the organization and beyond

QUALIFICATIONS:

• Minimum six years of marketing experience, with a focus on strategy, planning and implementing integrated marketing campaigns designed to generate revenue.

• Minimum three years of partnership/sponsorship management with a track record of long term relationships that deliver against business goals.

• Minimum of two years experience managing direct reports including demonstrated evidence of strong leadership and people coaching.

• Bachelor’s degree in Marketing or Business Administration or equivalent preferred.

• Ability to manage comfortably at a strategic and tactical level and to keep focused on priorities.

• Experience developing conversion-based, integrated marketing strategies across the customer journey, including traditional, experiential and digital touch points.

• Experience with data and customer segmentation as the basis for discovering actionable insights.

• Ability to manage multiple priorities while navigating a complex, multi-stakeholder environment to deliver against objectives, rapidly differentiating between the important and the less important.

• Demonstrated skills as a team player by leading through trust and professional respect within a Marketing team and cross-functionally with other internal groups.

• Strong project management, time management and organizational skills with the ability to prioritize and manage a departmental workload to meet deadlines in a fast-changing environment.

• Exceptional internal and external negotiation and relationship building skills

• Strong oral and written communication skills

• Experience presenting to leadership audiences, with an ability to tell the story in a succinct yet compelling manner.

• Fluency in English required. Fluency in French is an asset.

• Agency experience is an asset

• Mandatory COVID-19 Vaccination