Porter Airlines Inc. Logo

Email Marketing Specialist - (Marketing Systems Automation)

Company Description

Porter Airlines has revolutionized short-haul flying with a warm and effortless approach to hospitality, restoring glamour and refinement to air travel. Porter is an Official 4 Star Airline® in the World Airline Star Rating®.

The airline currently offers flights to Toronto, Ottawa, Montreal, Quebec City, Fredericton, Saint John, Moncton, Halifax, St. John’s, Thunder Bay, Sault Ste. Marie, Sudbury, Timmins, Windsor, New York (Newark), Chicago (Midway), Boston and Washington (Dulles), and has seasonal flights to Mt. Tremblant, Que., Stephenville, N.L., Myrtle Beach, S.C., Burlington, Vt., and Orlando-Melbourne, Fla.

Job Details

POSITION: Customer Lifecycle Specialist - (Marketing Systems Automation) 

REPORTS TO: Director, Marketing

FUNCTION:  Delivers a global customer lifecycle strategy to maximize revenue at the customer level across multiple channels. Implements a comprehensive customer lifecycle plan that improves subscriber acquisition and retention, optimizes audience targeting and personalized messaging extends/deepens customer engagement through automation coding, and drives incremental bookings at optimal fares. Responsible for delivery excellence and complying with CASL laws.

DUTIES AND RESPONSIBILITIES:

Strategy: 

  • Develop a set of comprehensive lifecycle plans, segmented by customer type
  • Work with the Data & Analytics teams to identify opportunities for audience segmentation and technology /data improvements for campaign enhancements
  • Collaborate with the Marketing team to implement A:B and multivariate testing methodologies to improve engagement and conversion rates
  • Identify ways to improve KPIs (conversion rates, click rates, etc.)
Technical: 
  • Perform day-to-day email marketing activities including, but not limited to, email campaign build, set-up, scheduling, testing and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
  • Manage the implementation of automated messaging using Oracle Marketing Cloud, including end-to-end journey building, audience targeting and personalization
  • Leverage unique Oracle Responsys features including Predictive Intelligence, Journey Builder and Audience Builder to deliver a 1-1 experience to our customers
  • Monitor, analyze and report on email performance across audience segments
  • Using SQL queries extract audience insights from our database 

QUALIFICATIONS:
  • Advanced experience with customer segmentation targeting and hyper-personalization
  • Advanced experience creating and implementing email campaigns using Oracle Responsys, including automation
  • Advanced Excel and data manipulation skills required. Tableau experience preferred
  • Advanced ability to use data insights to tell a comprehensive story for executive-level presentations
  • Basic to Intermediate understanding of digital advertising trends and technologies in acquisition channels (SEM, display, SEO) for collaboration
  • Basic to intermediate  knowledge of HTML, CSS for email template coding
  • Intermediate SQL query building skills to leverage database insights
  • Organized with very strong attention to detail
  • Proven ability to multi-task, prioritize, and meet deadlines
  • A bachelor’s degree in business, computer science or similar preferred.
     
BEHAVIOURAL COMPETENCIES:
  • Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.
  • Teamwork: Working collaboratively with others to achieve organizational goals.
  • Strategic planning:  Time management and organizational skills with a focus on quality, detail and brand consistency; superior proofreading skills.
  • Top quality analytical skills: Gathering and analyzing data and understand the customer base and coming up with suggestions for improving the existing strategy.
  • Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.
  • Results Focus: Focusing efforts on achieving high-quality results consistent with the organization’s standards.
  • Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.
LOCATION: 

Billy Bishop Toronto City Airport - YTZ

  • October 9, 2018
  • 61-48-39

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