Brand & Product Specialist

The Brand and Product Specialist is responsible for coordinating a full range of marketing initiatives. 

DUTIES AND RESPONSIBILITIES:

• Reviews, audits and updates brand standards and their compliance across operations - airplanes, airports, catering, offices, marketing material, etc.

• Owns assigned projects; defines desired outcomes, identifies potential solutions, determines financial options, makes recommendations for approval and executes implementation.

• Liaises with operational departments for creation and maintenance of branded materials and product specifications.

• Works with external parties regarding co-brand partnership, onboard partner products, sponsorships and advertising sales opportunities (ex: surprise & delight).

• Monitors usage and updates with third-party supplier of In-Flight-Entertainment and WiFi.

• Supports on-board menu decisions, buy-on-board and duty-free programs.

• Ensures deadlines are met with the third-party producer of re:porter magazine.

• Coordinates efforts related to the development and production of Porter-branded merchandise.

• Liaises with the team’s Project Manager to keep on track with projects.

• Is a keeper of the Porter brand standards.

• Actively participates in Porter’s Safety Management System (SMS) including, reporting hazards and incidents encountered in daily operations; understand, comply and promote the Company Safety Policy.

BEHAVIOURAL COMPETENCIES:

• Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.

• Teamwork: Working collaboratively with others to achieve organizational goals.

• Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers).

• Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.

• Results Focus: Focusing efforts on achieving high quality results consistent with the organization’s standards.

• Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

QUALIFICATIONS:

• 4+ years in a marketing related role.

• 4+ years experience in project management.

• Able to build business cases; strong business acumen.

• Strong attention to detail.

• Ability to work cross-functionally across the organization and with third party suppliers.

• Good knowledge of the Office suite of products (Excel, Word, Powerpoint) and the Google suite of products (Sheet, Slides, Forms).

• Strong ability to manage tight production deadlines, with quick turnarounds and multiple projects.

• Fluency in English required. Fluency in French an asset.

• Mandatory COVID-19 Vaccination

LOCATION: Toronto (Billy Bishop Toronto City Airport - YTZ)