Senior Communications Coordinator

TEAM: Communications and Public Affairs 

POSITION: Senior Communications Coordinator 

REPORTS TO: Director, Communications and Public Affairs 

FUNCTION:  

This position supports Porter’s internal and external communications responsibilities, such as team engagement, media relations, crisis/issues management, special events and other projects. This includes management of social media strategies and content, while supporting digital customer relations and the re:view lifestyle blog.

DUTIES AND RESPONSIBILITIES:

Communications – 65% of duties

• Assists in developing internal and external communication materials, and supporting events
• Writes materials for internal and external audiences, including news releases, key messages, intranet, reports and emails
• Supports communications initiatives for all Porter departments and operational bases
• Contributes to team engagement initiatives to advance people and business strategies, including Executive Communications, People & Culture priorities and Rewards & Recognition programs
• Provides media relations support by facilitating timely responses and delivering Porter’s messages to create a better understanding of the organization
• Maintains a current media list and produces media coverage summaries
• Facilitates media familiarization (FAM) trips
• Supports communications efforts and provides independent advice to mitigate and resolve crises and issues
• Administers formal Emergency Response materials for the department by working with the Director, Communications & Public Affairs, and the Safety Department

Social Media – 35% of duties

• Develops social media strategy and produces organic content to engage and build Porter’s established online community
• Maintains a robust editorial calendar and stays up-to-date on the latest social media trends
• Analyzes the effectiveness of content through standardized reporting
• Works closely with the Customer Relations team to support their lead role in online customer support. This requires message development, issues management, and monitoring and responding to posts using social media management software
• Produces multimedia content, including video, for various channels
• Identifies opportunities to enhance social media interaction with customers, partners and/or the general public
• Consult with Marketing department regarding paid social media content creation and promotion of the re:view blog in Porter’s social channels
• Works in conjunction with the primary blog strategist in the Marketing department. This support role includes writing, editing, contributor liaison, story development, administration and travel coordination

BEHAVIOURAL COMPETENCIES:

• Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others
• Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus
• Teamwork: Working collaboratively with others to achieve organizational goals
• Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers)
• Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise
• Results Focus: Focusing efforts on achieving high-quality results consistent with the organization’s standards

QUALIFICATIONS:

• Post-Secondary Degree/Diploma – Journalism, Communications and/or PR
• 2 to 3 years of experience working for a brand in social media and Communications/PR
• Exceptional writing and editing skills; ability to adapt style to a variety of audiences
• Possesses multimedia content development skills for social media and internal communications
• Understands SEO, content categorization and structure, content development, distribution and measurement
• Experience developing and managing editorial calendars and projects
• An intuition for engaging content and an understanding of the Porter brand voice
• Experience with WordPress
• Capable of using Adobe Photoshop, Adobe Premiere Pro and/or similar editing programs
• An understanding of the media and influencer communities
• Proven event management and organizational skills, liaising with suppliers, and ability to multi-task and prioritize
• Exceptional interpersonal and relationship-building skills
• Ability to meet deadlines in a fast-paced, diverse environment
• Bilingualism (English/French) is an asset
• Must pass a security screening and qualify for secure airport access

LOCATION: 

• Billy Bishop Toronto City Airport