Specialist, Marketing and Partnerships - Fixed Term

Establish and grow co-operative tourism partnerships and corporate sponsorship partnerships. Develop marketing strategy, messaging and media plans to achieve brand awareness and revenue objectives for Porter Airlines and partners.

DUTIES AND RESPONSIBILITIES:

• Lead Porter’s co-operative marketing program, developing and managing relationships with tourism organizations, as well as corporate, entertainment and media sponsorship partners.

• Negotiate campaign agreements and media investment dollars with destination tourism

• partners, looking for opportunities to provide significant value to both parties, with long term relationship development as the goal.

• Create and supervise the execution of co-operative marketing campaign plans totaling $1-$2 million per annum that include digital media, print, and radio.

• Leverage internal data for audience segmentation to ensure that campaigns are targeted, conversion-based and effective

• Develop specific KPIs for each partnership, track results post event/campaign execution and present reports to partners

• Ensure all partnerships and sponsorships (existing & new) are in line with current business objectives/priorities through on-going evaluation and assessment

• Ensure contract compliance by tracking and managing all contractual assets agreed to by Porter and our partners, including managing reviews by our in-house Legal department

• Manage partnership and sponsorship budgets and ensure that campaigns are delivered in full as per agreements and that partnership payments are on-time and accurate

• Collaborate effectively with cross-functional in-house teams including Creative, Revenue

• Management, Technology, Loyalty, “Web UX/UI” and Project Management

• Act as internal account person for VIPorter (loyalty), and Porter Escapes (vacation package division), and other internal departments.

• Work with Revenue Management and the Creative Marketing Team to develop network-wide promotional discount campaigns

• Work within our Email platform and two CMS systems to prepare and post/send assets, including creating pages and managing the development of content that is SEO optimized.

• Review and QA campaign assets to ensure Porter’s and any co-brand’s standards are met

• Act as a back-up for the Marketing Department’s Project Manager as needed

• Actively participate in Porter’s Safety Management System (SMS) including, reporting hazards and incidents encountered in daily operations; understand, comply and promote the Company Safety Policy

• Seeking and building alliances that further the organization’s objectives.

• Manages negotiations by building a constructive environment. Creates an open and constructive environment for negotiation, assuring all parties that a fair solution will be attained.

• Integrates and interprets broad and complex information. Recommends optimal approaches to address critical issues.

BEHAVIOURAL COMPETENCIES:

• Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.

• Teamwork: Working collaboratively with others to achieve organizational goals. 

• Customer Service: Providing service excellence to internal and/or external customers.

• Innovative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.

• Results Focus: Focusing efforts on achieving high quality results consistent with the organization’s standards.

• Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus. Seeking and building alliances that further the organization’s objectives.

QUALIFICATIONS AND REQUIREMENTS:

• A bachelor’s degree in Marketing, Communications or similar strongly preferred.

• 5+ years of experience in consumer marketing and/or advertising, with experience in an agency setting preferred.

• 4+ years’ experience developing multi-channel online and offline advertising strategies and campaigns including print and digital media, email and website marketing.

• Successful work experience coordinating the efforts of multiple peers, superiors and members of diverse teams in a fast-paced, ever-changing, deadline-driven production environment.

• Ability to solve complex problems with keen organizational instincts and political savvy.

• Must have a passion for exceptional work quality and a strong attention to detail.

• Experience negotiating and successfully moving to agreement on business agreements for win-win benefits.

• Experience partnering with tourism or government organizations is an asset.

• Experience with sponsorships is an asset.

• Bilingual in English and French is an asset.

LOCATION: Toronto (250 Yonge Street)