Porter Airlines Inc. Logo

Specialist, Marketing and Partnerships - Fixed Term

Company Description

Porter Airlines is committed to delivering its signature ‘flying refined’ experience to customers across North America. Effortless travel and genuine hospitality are offered in style and comfort while restoring glamour and refinement to air travel. 


Porter is proud to be an Official 4 Star Airline® in the World Airline Star Rating®.


Visit www.flyporter.com or follow @porterairlines on Instagram, Facebook and Twitter. Details of growth plans to provide North America-wide service are available at flyporter.com.

Job Details

Establish and grow co-operative tourism partnerships and corporate sponsorship partnerships. Develop marketing strategy, messaging and media plans to achieve brand awareness and revenue objectives for Porter Airlines and partners.




  • Lead Porter’s co-operative marketing program, developing and managing relationships with tourism organizations, as well as corporate, entertainment and media sponsorship partners.

  • Negotiate campaign agreements and media investment dollars with destination tourism

  • partners, looking for opportunities to provide significant value to both parties, with long term relationship development as the goal.

  • Create and supervise the execution of co-operative marketing campaign plans totaling $1-$2 million per annum that include digital media, print, and radio.

  • Leverage internal data for audience segmentation to ensure that campaigns are targeted, conversion-based and effective

  • Develop specific KPIs for each partnership, track results post event/campaign execution and present reports to partners

  • Ensure all partnerships and sponsorships (existing & new) are in line with current business objectives/priorities through on-going evaluation and assessment

  • Ensure contract compliance by tracking and managing all contractual assets agreed to by Porter and our partners, including managing reviews by our in-house Legal department

  • Manage partnership and sponsorship budgets and ensure that campaigns are delivered in full as per agreements and that partnership payments are on-time and accurate

  • Collaborate effectively with cross-functional in-house teams including Creative, Revenue

  • Management, Technology, Loyalty, “Web UX/UI” and Project Management

  • Act as internal account person for VIPorter (loyalty), and Porter Escapes (vacation package division), and other internal departments.

  • Work with Revenue Management and the Creative Marketing Team to develop network-wide promotional discount campaigns

  • Work within our Email platform and two CMS systems to prepare and post/send assets, including creating pages and managing the development of content that is SEO optimized.

  • Review and QA campaign assets to ensure Porter’s and any co-brand’s standards are met

  • Act as a back-up for the Marketing Department’s Project Manager as needed

  • Actively participate in Porter’s Safety Management System (SMS) including, reporting hazards and incidents encountered in daily operations; understand, comply and promote the Company Safety Policy

  • Seeking and building alliances that further the organization’s objectives.

  • Manages negotiations by building a constructive environment. Creates an open and constructive environment for negotiation, assuring all parties that a fair solution will be attained.

  • Integrates and interprets broad and complex information. Recommends optimal approaches to address critical issues.




  • Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.

  • Teamwork: Working collaboratively with others to achieve organizational goals. 

  • Customer Service: Providing service excellence to internal and/or external customers.

  • Innovative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.

  • Results Focus: Focusing efforts on achieving high quality results consistent with the organization’s standards.

  • Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus. Seeking and building alliances that further the organization’s objectives.




  • A bachelor’s degree in Marketing, Communications or similar strongly preferred.

  • 5+ years of experience in consumer marketing and/or advertising, with experience in an agency setting preferred.

  • 4+ years’ experience developing multi-channel online and offline advertising strategies and campaigns including print and digital media, email and website marketing.

  • Successful work experience coordinating the efforts of multiple peers, superiors and members of diverse teams in a fast-paced, ever-changing, deadline-driven production environment.

  • Ability to solve complex problems with keen organizational instincts and political savvy.

  • Must have a passion for exceptional work quality and a strong attention to detail.

  • Experience negotiating and successfully moving to agreement on business agreements for win-win benefits.

  • Experience partnering with tourism or government organizations is an asset.

  • Experience with sponsorships is an asset.

  • Bilingual in English and French is an asset.

LOCATION: Toronto (250 Yonge Street)

  • September 23, 2022
  • 10-27-95


We are sorry, but this opportunity is no longer available.
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