Porter Airlines Logo

Manager, Loyalty Marketing (Fixed Term - 15 months)

Company Description

Porter Airlines provides a warm and effortless approach to hospitality, restoring glamour and refinement to air travel. Porter is an Official 4 Star Airline® in the World Airline Star Rating®.


The airline currently offers flights to Toronto, Ottawa, Montreal, Quebec City, Fredericton,
Saint John, Moncton, Halifax, St. John’s, Thunder Bay, Sault Ste. Marie, Sudbury, Timmins, Windsor, New York (Newark), Chicago (Midway), Boston and Washington (Dulles), and has seasonal flights to Mt. Tremblant, Que., Muskoka, Ont., Myrtle Beach, S.C., and Stephenville, N.L.


Visit www.flyporter.com or follow @porterairlines on Instagram, Facebook and Twitter. Details of growth plans to provide North America-wide service are available at
flyporter.com.

Job Details

In this position you will manage the day-to-day loyalty program along with program marketing, data analysis, and reporting. You will also lead the implementation of new program enhancements aligned with Porter’s growth strategy, with a focus on increasing member penetration and spend. This role works closely with members of the Marketing, Revenue Management, and IT teams. The Manager, Loyalty Marketing reports directly to the VP, Digital, Loyalty and Solutions Delivery.  

If you thrive in a fast-paced environment and are interested in the opportunity to evolve a loyalty program while managing the day to day details  we’d love to talk.  


Who you are

  • You are passionate about loyalty programs. 

  • You are solution-driven and have “out of the box” thinking. 

  • You are organized, analytical, and possess a strong business acumen.

  • You love solving problems and thrive under pressure.

  • You are a team player who can work with designers, copy writers, researchers,  developers, project managers, front line team members, and business stakeholders.

  • You are a strategic communicator with the ability to gather input from stakeholders, facilitate workshops with team-members and tell the solution “story” to management.   

  • You develop solutions with data and research and with an understanding of the impacts to all stakeholders.

  • You go beyond what is asked and constantly challenge yourself.


Duties and Responsibilities

  • Lead strategic planning, program development and road mapping for enhancements to the VIPorter program, including the evaluation, development and implementation of program benefits and required technology. 

  • Develop and execute program marketing strategies to drive increased program acquisition, spend and overall engagement.

  • Work closely with the Business Intelligence team to develop detailed reporting and analytics to help monitor program health and guide decision making.

  • Use program analysis to develop targeted offer strategies and associated marketing communications. 

  • Work with the Web and Digital teams to enhance the VIPorter experience online.

  • Collaborate with the Revenue Management and Technology teams on initiatives that support loyalty objectives.

  • Develop a compelling business case for loyalty projects to elicit buy in from key stakeholders.

  • Support Call Centre and Customer Relations teams on member related escalations

  • Work with cross functional teams on projects that require loyalty involvement and input

  • Manage other loyalty marketing initiatives as needed. 

  • Promote a culture of innovation and teamwork.



BEHAVIOURAL COMPETENCIES:

  • Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.

  • Teamwork: Working collaboratively with others to achieve organizational goals.

  • Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers).

  • Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.

  • Results Focus: Focusing efforts on achieving high-quality results consistent with the organization’s standards.

  • Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

  • Exemplifying Integrity: Treating others fairly, honestly, and respectfully, furthering the integrity of the organization and its relationships of trust with team members and the broader community.

  • Inspiring Others: Energizing and inspiring others to strive for excellence and commit to common goals and purposes, creating a sense of self-efficacy, resilience, and persistence in followers.

  • People Leadership: Assuming a leadership role in helping others achieve excellent results.

  • Leading Change: Recognizing the need for change, being open to new ideas and methods, and championing transformational change within the organization and beyond.

Preferred Qualifications


  • Bachelor’s degree in a related discipline.  

  • 6+ years experience in a data-driven loyalty program role with both marketing and CRM experience

  • 4+ years at a manager level - airline, hotel, or other hospitality loyalty experience preferred. 

  • 3+ years experience developing and implementing targeted offer strategies with a deep understanding of customer segmentation and lifecycle marketing.

  • Highly analytical, comfortable with data, and able to derive actionable insights

  • Travel or airline industry experience preferred.  

  • Highly effective project management skills; the ability to provide cross-functional leadership for multiple high-profile technology and customer service initiatives at one time and the ability to provide steady leadership and mentorship to team members in a fast-paced, ever-changing, deadline-driven environment. 

  • Must be highly proactive, have advanced problem solving ability and possess critical and strategic thinking skills.

  • Must have the skills to be highly influential, and be very self-aware with keen organizational instincts 

  • Highly skilled in Excel and PowerPoint with exceptionally skilled developing and presenting executive-level presentations.

LOCATION: Toronto (Billy Bishop Toronto City Airport - YTZ)

  • October 4, 2021
  • 07-38-22

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