Porter Airlines Logo

Senior UX/UI Designer, Digital

Company Description

Porter Airlines has revolutionized short-haul flying with a warm and effortless approach to hospitality, restoring glamour and refinement to air travel. Porter is an Official 4 Star Airline® in the World Airline Star Rating®. Proudly serving customers from its headquarters at Billy Bishop Toronto City Airport - one of the most convenient urban airports in the world - Porter’s network includes destinations in Canada and the United States. 

We are an equal opportunity employer, committed to respecting and representing the diverse communities we serve.

Job Details

Porter is looking for an accomplished User Experience Designer to join our Digital Team. 

You might be able to tell, but we are very proud of our brand, both online and offline. As a Senior UX/UI Designer, you will own the design process end-to-end, from research and ideation to execution and be responsible for delivering engaging digital solutions that enhance the travel experience for all Porter customers. 

You’ll work alongside a talented, multi-disciplinary team that will look to you as an authority on UX. You're a true expert in your field, but welcome feedback and keep an open mind. You have a keen sense of curiosity and put customer needs at the center of everything you do. At the end of the day, you are to raise the bar of all UI/UX design projects and help us continually improve our processes.

If you are interested in an opportunity to become a key member of the design team at Porter at an exciting time with lots of opportunities for personal and professional growth, we'd love to hear from you.

Who you are

  • You are a creative and analytical thinker, who asks a lot of questions and does not settle for status quo.
  • You’re passionate about uncovering pain points, as well as helping to solve difficult user experience problems based on research.
  • You are an excellent communicator who can tell compelling stories using data and qualitative research evidence.
  • You are a team player who can easily adapt in a rapidly changing environment.
  • You are humble and appreciate feedback regardless of who it is coming from.
  • You possess intellectual curiosity that encourages you to seek learning opportunities and stay up-to-date with best practices, current trends in the field of UX/UI.

Your duties and responsibilities

  • Responsible for planning activities and deliverables such as business requirements gathering, user personas, user needs and journey maps
  • Create site maps, wireframes, storyboards, user flows and prototypes to communicate the intended design direction
  • Create visual design concepts and mock-ups for hand-off to development
  • Collaborate with teams to define and implement innovative solutions for the product direction, visuals and experience design
  • Present and defend designs and key milestone deliverables to peers and executive level stakeholders
  • Coordinate with the web development team and participate in the QA process throughout development
  • Participate in usability testing and other research methods to validate your designs
  • Establish and promote design guidelines, best practices and standards
  • Provide mentorship to junior designers
  • Actively participate in Porter’s Safety Management System (SMS) including reporting hazards and incidents encountered in daily operations; understand, comply and promote the Company Safety Policy
  • All other duties as assigned 


An ideal candidate holds a degree in interaction design or human computer interaction and is able to meet the following requirements:

  • You have a minimum of 5+ years of experience solving complex user design problems and designing ecommerce or other large-scale digital experiences for web and mobile.
  • You are well-versed in one or more of the industry standard prototyping tools, such as Figma, InVision or Axure. Proficiency in Adobe Illustrator and Photoshop.
  • You are able to create high-quality interaction flows and mock-ups aligned with established brand standards that accurately communicate product functionality to the design, web development and quality assurance teams. 
  • You have a solid understanding of digital accessibility guidelines and have experience building digital content and applications that can be used by a wide range of people, including individuals who have visual, motor, auditory, speech, or cognitive disabilities.
  • You have experience with qualitative and quantitative user research methods and tools (prototyping, user interviews, usability testing, persona development, journey mapping)
  • A strong portfolio of projects demonstrating strategic, creative, and human centered design solutions to complex challenges.

Bonus points if…

  • You know a little HTML, CSS or JavaScript (don’t worry, we won’t ask you to code; it’ll just make it easier to communicate and work with our web development team.)
  • You read this entire posting and put a link to a GIF of an airplane in your cover letter (we’re not into trick questions, but great design requires reading the requirements to deeply understand users).

Behavioral Competencies 

  • Concern for Safety - Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.
  • Teamwork - Working collaboratively with others to achieve organizational goals. 
  • Customer Service - Providing service excellence to internal and/or external customers (passengers).
  • Initiative - Dealing with situations and issues proactively and persistently, seizing opportunities that arise.
  • Results Focused - Focusing efforts on achieving high-quality results consistent with the organization’s standards.
  • Fostering Communication - Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

What do we offer? 

  • An environment where diverse perspectives are valued, everyone’s ideas are heard and creativity is a key ingredient to achieving success and innovation
  • Flexible working hours
  • Comprehensive medical and dental coverage
  • Travel benefits and more

LOCATION: Toronto (Billy Bishop Toronto City Airport - YTZ)

  • September 7, 2021
  • 00-69-92


We are sorry, but this opportunity is no longer available.
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